Rudge-Whitworth were rightly proud of their royal connection, which allowed them to display the statement ‘By Special Appointment to His Majesty King Edward and H.R.H The Prince of Wales’ in their adverts and catalogues.
But until I took a close-up photo of the royal coat of arms on the down tube of this 1905 Rudge-Whitworth, I had not appreciated the ornate design of the emblem.
1905 No 2 Aero Special Rudge-Whitworth
Fagan Two-Speed Gear
Rudge-Whitworth ‘No 701’ Leather Saddle
24″ Frame
28″ Wheels: Beaded Edge Aluminium ‘Roman’ Rims
Frame No 312774
RUDGE-WHITWORTH: 1905 CATALOGUE EXTRACTS
UNUSUAL INFLATOR PUMP MOUNTS
RUDGE-WHITWORTH: CONSTRUCTIONAL DETAILS
FAGAN TWO-SPEED GEAR
1904 ROYAL ENFIELD GIRDER LIGHTWEIGHT
FRAME-MOUNTED FAGAN GEAR TRIGGER
RUDGE-WHITWORTH CLEAR CELLULOID GEARCASE
RUDGE-WHITWORTH: PARTS & ACCESSORIES
One of the earliest surviving British film advertisements is for Rudge-Whitworth bicycles. It’s a silent 30 second commercial which would have been shown before the main feature.
95% of cycle makers kept prices high. A few years before, R-W had stunned their competitors by dropping their prices. Now they launched a lightweight range of bicycles – the Aero Special – and became the world’s leading cycle manufacturers.
The chap in this advert is complaining about his Raleigh, and he then discovers a lady’s R-W Aero Special is much lighter than his bike. Was it a joke? Or a personal dig at Frank Bowden of Raleigh Cycle Co, Rudge’s main competitor?
See it here – https://player.bfi.org.uk/free/film/watch-rudge-whitworth-britains-best-bicycle-1902-online