David Sebel had emigrated from Russia circa 1912 and set up in partnership as a Wheelwright in East London in 1921. His subsequent company, Sebel Products Ltd, branched into toys after World War 2, and the Bronco horse, introduced in 1948, set the company on the path to success.
The c1960 Mobo Tot Cycle was aimed at younger children – around two to three years old, and sometimes called ‘tots’ or ‘toddlers’. This area of the toy market, often ignored by larger companies, was lucrative because, with a Mobo as their first bike, children (ie their parents) were more likely to buy other products from the same company as they progressed to larger riding toys. ‘Toys R Us’ built their business on this same concept decades later.
1960 MOBO Tot Cycle
Wheels 10″ with solid tyres
This Mobo Tot pedal cycle was a display model in a toy shop and never abused by a child, hence its superb original unrestored condition.
The model achieved only moderate sales success. Though the seat is adjustable so it can be raised as the child grows, most young children started with a tricycle rather than a bicycle and progressed to one of the many small bicycles on offer from the regular cycle manufacturers. In fact, its popularity is mostly posthumous. After World War 2, Mobo accounted for half the total British toy exports to the USA, and after a factory was established in Australia the brand became very popular there too. These days the Mobo Tot Cycle is a highly prized piece of childhood nostalgia.
1960 MOBO SCOOT-A-BIKE v MOBO TOT CYCLE