In 1914, the Golden Sunbeam for Ladies was priced at 16 guineas, roughly the equivalent of £1700 today. Ever conscious that their bicycles were among the most expensive on the market, the company mentioned the issue in their adverts (above).
Compare top of the range ladies’ models from other ‘quality’ cycle manufacturers in 1914:
A BSA Lady’s Roadster with three-speed gears was £10.
An Imperial Triumph Lady’s was around 12 guineas.
Rudge-Whitworth offered their ‘No 2 Aero-Special Lady’s Featherweight’ with an optional three-speed coaster brake for £13 3/- 9d.
Premier’s top of the range Lady’s Royal was offered at 14 guineas.
The Sparkbrook Grand Ladys’ Roadster would set you back 14 guineas.
A three-speed Beeston Humber for Ladies was advertised at £15 12/- 6d.
I don’t have the 1914 catalogue, but a 1916 Modele Superbe Raleigh X Frame was priced at 16 guineas, or a No 12 loop frame style with Tricoaster 14 guineas.
Though I do not have comparative sales figures for the various upmarket manufacturers, to reveal which ladies’ bicycles were the market leaders at the time, it is significant – and a testament to their quality of manufacture – that more Ladies’ Sunbeams have survived into the 21st century than any other marque. So Sunbeam’s claim in the last line of the advert would appear to be true:
Is it worth while? Well, the Sunbeam is miles an hour faster than ordinary bicycles, far easier to propel, costs nothing for repairs, practically needs no cleaning, lasts a lifetime
1914 Golden Sunbeam for Ladies
2 Speed Epicyclic Gear
28″ Roman Rims
Brooks Leather B42 Saddle
Frame Number 12364
EXTRACTS from the 1914 SUNBEAM CATALOGUE
CYCLING MAGAZINE, 1st January, 1914