Elswick’s ‘Truss’ was the company’s signature feature. From a side profile the ‘Truss’ almost looks like a normal diamond frame bicycle. But closer inspection reveals double tubes from the bottom bracket to the steering head.
It was claimed that the direct strain from head to bracket was dealt with more thoroughly and strains from twisting were also combated, creating an infinitely more rigid frame. But, essentially, whether it improved the bicycle or not, there was a good case for creating unique features in bicycles so they stood out in the crowd and attracted extra attention from the cycling press.
Until 1908, Elswick was based in Newcastle, until the company went bankrupt. The remains of the business was purchased by F. Hopper & Co in 1910, the company then becoming Elswick Hopper. Bicycles were subsequently badged as either Hopper, Elswick, and Elswick Hopper, and made in Barton-on-Humber.