In 1931, as a response to the world’s economic climate, Rudge-Whitworth dropped their prices. The basic Model 30 without three-speed gear was advertised at £5 18/- 6d. By 1933, with consumer confidence restored, the same model had gone up to £8 12/-.
This example is what the company used to describe as an ‘All-Black’ model, its black paint offered at extra cost. But by the 1930s they suggested that it… “can be supplied with the usual plated parts enamelled black at the same price.”
This example, with three-speed gear, retailed at £6 18/- 6d.
The company still traded on their Royal patronage, as can be seen in the transfer (decal) – above – fitted to the down tube of their bicycles (and on the chaincase of a roadster model where one was fitted).
1931 Rudge-Whitworth ‘Model 30’ Sporting Roadster
Sturmey-Archer ‘Model K’ Three Speed Gear
22″ Frame
26″ Wheels
Frame No A117416
(Now sold)
This Model 30 Rudge-Whitworth was the company’s very popular sporting model, fitted with what were known as ‘dwarf levers’ for operating the brakes – useful when you prefer to ride in an upright position with hands resting on the top of the handlebar. So it’s a machine that combines that roadster position for town commuting but also light enough for fast riding using the dropped handlebar.
This example was restored and repainted by the previous owner twenty years ago; with little use since, it’s still in very good condition cosmetically and mechanically, and ready to ride.
1931 RUDGE-WHITWORTH CATALOGUE EXTRACTS
1931 RUDGE-WHITWORTH CATALOGUE EXTRACTS
UPGRADE TO A THIEF-PROOF DYNAMO LIGHTING SET
